Assoc Dir, SEO

US-GA-Atlanta
2 weeks ago
Job ID
2017-13190

Overview

WebMD (NASDAQ: WBMD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

 

Responsibilities

·      Manage teams responsible for SEO tasks and paid search campaigns

·      Oversee day-to-day SEO efforts for WebMD network including WebMD.com, WebMD’s UK site and Medscape.com

·      Ensure consistency for SEO tactics performed across WebMD network of sites

·      Coordinate internal communication of SEO best practices and success

·      Maintain overall SEO process and train junior

·      Serve as key stakeholder for SEO efforts across other departments including providing product requirements related to SEO, maintaining content best practices, and managing technical review and UAT

·      Collaborate with senior traffic acquisition staff to set direction for daily tasks and process related to all search engine marketing efforts

Qualifications

  • Bachelors degree or equivalent years of SEO experience
  • 7+ years of experience with SEO as primary function or 10+ years of in a digital marketing role inclusive of SEO
  • 2+ years of management and employee development experience
  • Demonstrated experience leading SEO process for large websites
  • Complete understanding of SEO strategies, search term research, keyword targeting, and technical obstacles that would hinder search engine bot crawling and indexing and SEO editorial best practices ( a differentiator)

  • Highly skilled in developing effective keyword targeting strategy, prioritizing SEO initiatives, and executing on planned SEO tactics: Candidate must be able to provide work samples or case studies of successful execution of SEO tactics and/or other digital marketing initiatives that have led to increases in website traffic
  • Have proven communication and writing excellence, an exceptional attention to detail, the ability to manage multiple assignments and priorities in our dynamic high growth and deadline-driven environment
  • Be able to work independently as well as collaborate as a cross-functional team member.
  • Excellent knowledge of optimizing web sites for major search engines; including how HTML, Javascript and site architecture impact search rankings
  • Proficient in Microsoft Office and advanced in Microsoft Word, and Microsoft Excel
  • Familiarity with Google webmaster tools and other such tools
  • Experience with Omniture/Site Catalyst web metrics a big plus
  • Experience with international or UK specific SEO campaigns preferred
  • Experience optimizing large web sites with content management publishing systems preferred
  • Experience with third-party enterprise SEO tools preferred