Associate Medical Writer

US-NY-New York
3 weeks ago
Job ID
2017-13227
Category
Editorial

Overview

WebMD (NASDAQ: WBMD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

Responsibilities

  • Writing effective promotional copy for digital campaigns (branded and unbranded) targeted to a physician/healthcare professional (HCP) audience
  • Adapting and reviewing copy to suit various content template formats, including but not limited to: websites, mobile alerts, emails, speaker videos, online graphic banner and text ads (multiple sizes), emails (including newsletters, formulary data, and/or safety alert-type communications)
  • Collaborating in creative brainstorms and internal reviews with graphic designers, account and marketing managers, web producers, product managers, editors, and others to accomplish project objectives
  • Providing vital support (including annotation work) to a client services team that helps brand managers and their medical/legal/regulatory (MLR) teams steer all promotional pieces through review and approval processes
  • Troubleshooting strategic content- and process-related issues with other departments, e.g., Editing, Creative Services, Marketing, as necessary
  • Actively participating in meetings with clients (project kickoffs, status calls, etc.)
  • Assisting senior staff on accounts as needed

Qualifications

  • BA/BS, preferably in a scientific/medical discipline. Proven ability to write clinically sound, balanced copy with marketing finesse a must, even if you possess an MA/MS
  • 1 to 2 years of relevant experience in a high-volume, process-oriented pharmaceutical advertising agency, or other healthcare communications writing role that focuses on online promotional content development (preferably with some exposure to mobile environments)

Demonstrated experience writing and/or editing promotional content for digital campaigns, including but not limited to websites,

  • emails, and banner ads, that promote pharmaceuticals to physicians
  • Ability to comprehend clinical research/information, branded master visual aids, and/or online interactive programs; science background a plus
  • Ability to absorb new therapeutic areas quickly
  • Demonstrated talent for teambuilding, particularly with Client Services-type (Account Managers), Web Services, and Editorial/Creative groups
  • Solid communication, client-facing, project/time management, and computer skills (MS Office Suite, Adobe Acrobat Pro, electronic workflow management systems, etc.)
  • Some understanding of pharmaceutical company MLR requirements and submission systems, FDA guidance, and/or OPDP regulations desired, but not required

 

NOTE:

Writing samples/portfolio (either accessible via online site or hard copy) will be expected

This is NOT a remote position and you will be required to be in office