Associate Director, Research Methodologist

US-NY-New York
2 weeks ago
Job ID
2017-13251
Category
Market Research & Analytics

Overview

WebMD (NASDAQ: WBMD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

Responsibilities

We are looking for an analytical, dynamic, and creative individual with a strong understanding of the digital media business in our Marketing Sciences department.  The individual will have the opportunity to work in a fast-paced environment to address business problems through data analytics and insights, with a strong emphasis on market research.

The ideal candidate will have the following skillset:

The successful candidate will be highly self-motivated, proactive and self-sufficient with the ability to juggle several projects and priorities on a regular basis while working independently, strategically and creatively.

This role is a blend of marketing mix research, statistics, and analytics. 

Responsibilities:

  •  Consults with and provides guidance to senior management and market research team on advanced technical and methodological issues
  •  Must be hands-on with statistical tools: SAS, SQL, R, SPSS, EG
  •  Deliver concise, compelling, data and insight driven business recommendations to clients and internal leaders on where and how modified business  decisions could lead   to  improved business performance
  • Partners with internal and external clients to develop creative solutions and address key business issues
  • Conducts market research to support existing business and drive innovation
  •  Supports all market research needs of organization, including audience insight development, research methodology, analysis techniques,             presentation development and client presentation
  • Communicates with C-suite and corporate communications as necessary

Qualifications:

Qualifications

  • Bachelor’s degree economics, statistics, or market research; or a related field; graduate degree preferred.  Comparable statistical experience may be considered in lieu of a degree
  • Strong communication skills, including verbal and written, and ability to distill complex issues to critical terms and explain in layman language
  • Ability to effectively present findings to clients, C-suite executives, and other stakeholders
  • 5+ years of market research and analytics experience;
  • Ability to thrive in fast-paced environment
  • Deep understanding of the biotech and pharma markets, including their market research needs for products at various stages of the life cycle
  • Knowledge of CPG industry also a plus
  • Strong problem-solving & analytical skills
  • Successful track record of team work and leadership in driving business growth
  • Foundational Skills: Strong problem solving and analytical skills, ability to think creatively with data, and ability to present research findings to clients at a level appropriate for the audience.  Ability to develop strategic insights from research and data to support various purposes within organization, including sales, PR, IR and campaign impact demonstration.
  • Market Research: Strong knowledge of market research, including methodologies, statistics, and relevant software and platforms. Ideal candidate would understand and have experience in thought leadership, panel development, claims research, academic-level research (worthy of publication in medical journals), value measurement research for digital campaigns (including media and sponsorship), and magazine research.
  • Digital Advertising: Extensive experience in digital advertising, including campaign impact measurement, audience segment definition, development and targeting.
  • Business Minded: Ability to focus on driving business objectives with analytically rigorous solutions; convert data insights into actionable next steps for clients.
  • Industries: Experience in healthcare industry (biopharma) essential, and consumer packaged goods (CPG) industry experience a plus.

 

Preferred Skills:

  • 3rd Party Data: Strong understanding of 3rd party data sources and their use for pharma (e.g., IMS, Crossix, Symphony Health solutions, EvaluatePharma) and CPG (e.g., Nielsen, IRI, Mintel, Kantar) markets, including syndicated products.
  • Statistical Modeling: Strong knowledge of statistical data modeling, including descriptive and predictive modeling, epidemiological forecasting and population projections.