Quantitative Analyst – Marketing effectiveness

US-NY-New York
2 weeks ago
Job ID
2017-13256
Category
Market Research & Analytics

Overview

WebMD (NASDAQ: WBMD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

Responsibilities

 

  • Assist in managing promotional campaign effectiveness measurements
  • Must be hands-on with the following tools: SAS, SQL, R, SPSS 
  • Assist in strategic value-added analyses and A/B testing around marketing campaigns, tactic and audience optimization, tactic effectiveness and core business metrics
  • Assist in the building of statistical/econometric models - Estimate average ROI and historical contributions to business via marketing/promotion efforts, while balancing for competitive/external factors.
  • Deliver concise, compelling, data and insight driven business recommendations to clients and internal leaders on where and how modified business decisions could lead to improved business performance
  • Assist Business Intelligence / technical teams to define data collection strategies and specifications
  • Understand complex onsite data collection methods for marketing campaign performance, and ability to improve processes to better support analysis objectives
  • Help implement data tracking specifications for web analytic deployments across client projects

 

Qualifications

 

  • Bachelor's degree required in Statistics, Economics, Mathematics, Computer Science or other related fields with emphasis in quantitative methods
  • Preferred advanced work in several projects/initiatives within a quantitative discipline (statistics, economics, mathematics, etc.)
  • 3-5 years of relevant experience in analytics, measurements, business intelligence, or media research. Title commensurate with experience.
  • Experience in pharmaceutical and/or healthcare industries strongly preferred
  • Experience with a variety of analysis techniques, such as multivariate regression, logistic regression, sales forecasting, promotion response/value prediction, advertising effectiveness, consumer profiling, marketing mix and ROI measurement.
  • Strong knowledge of SAS or SPSS for analysis; and Excel or Tableau for reporting/analysis
  • Experience with empirical testing (e.g., control exposed) and statistical techniques relevant to market research (e.g., sampling, clustering, stratification) are desirable
  • A passion for web analytics and the design of proper analytics reporting
  • Marketing Analytics experience required (i.e., campaign analytics to optimize marketing ROI, segmentation, customer lifetime value studies, test/learn marketing environment, predictive modeling, etc.)