Manager, Market Research (Ad Effectiveness)

US-NY-New York
2 weeks ago
Job ID
2017-13258
Category
Market Research & Analytics

Overview

WebMD (NASDAQ: WBMD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

Responsibilities

Responsibilities: The Manager, Market Research will be responsible for the design, execution, delivery and synthesis of results to internal and external stakeholders. Results from the research are used to build insights about visitors of both sites – WebMD.com and Medscape.com - as well as proving out success metrics to our clients.

 

This position is part of a fast-paced environment, dealing with quick turnaround times and working with multiple stakeholders. The right candidate is confident and capable of juggling several competing priorities on a regular basis while working independently, strategically and creatively.

  • The Manager will be responsible for overseeing the research process including:
  • Identifying research objectives
  • Selecting methodologies
  • Developing research plans
  • Questionnaire development
  • Questionnaire programming
  • Creating data tabulation plans
  • Data synthesis and analysis
  • Presentation of Results
  • Client Interaction
  • Consulting on Research Design and Methods
  • Manage numerous research initiatives for various internal and external programs

Accountabilities:

  • Demonstrate the value of WebMD’s business on a corporate and account basis
  • Partner with sales and client solutions to vet research measurement and ensure research design is aligned with client objectives
  • Manage a variety of studies simultaneously from start to finish
  • Build and maintain relationships with internal and key vendor partners
  • Deliver insightful and meaningful analytics to internal and external clients
  • Highly self-motivated, proactive and self-sufficient with the ability to motivate and drive intelligent, creative, and action-oriented colleagues
  • Knowledge of digital research methodologies and platforms including mobile
  • Knowledge of digital tactics, including media and sponsored destinations
  • Knowledge of traditional market research

Familiarity with digital

Qualifications

Experience:

 

  • Education: Bachelor's Degree in Marketing or equivalent, Masters/MBA+ or equivalent experience preferred
  • Overall Experience: Minimum 4-6 years in digital and/or traditional research
  • Prefer CPG and/or consultant, research supplier, agency experience
  • Extensive experience with a broad range of research methodologies, both qualitative and quantitative
  • Knowledge of offline sales/ROI measurement is a plus
  • Experience with secondary data sets, including Symphony, NCS, IMS, IRI, NSL, Panels

 

 

Skills:

  • Strategic thinker who is also willing to roll up sleeves and understand the details
  • Planning, prioritization, and time management excellence
  • Proactive, especially in pushing for new opportunities, approaches, and ideas
  • Keenly focused on action and solutions; thriving with deep critical thinking and analysis
  • Resourceful, flexible, and adaptable, strong ability to pivot when the need arises

Tools: Microsoft office, SPSS, Survey Programming Tools