Marketing Specialist

US-NY-New York
1 month ago(12/13/2017 5:12 PM)
Job ID
2017-13289
Category
Marketing

Overview

Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.  

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

Responsibilities

Medscape, the source for healthcare professionals looking for health and wellness information, is seeking a talented and motivated individual to join our Marketing Solutions department.

 

This is not a direct-selling role; it is a sales support role but strong business development savvy is critical.

This position reports directly to the Sr Director of Product Marketing.  The primary role is to assist this person in all day-to-day sales support within our global Professional business sector (i.e. Medscape.com). Our global Marketing Solutions team supports over 11 Professional Sales Reps and their customers spanning Pharmaceutical, Biotechnology, Medical Device as well as Pharmaceutical and Interactive Agencies.

The ideal candidate will have global pharmaceutical physician marketing and interactive advertising experience with a keen ability to oversee multiple areas of our business.

Day-to-day Responsibilities Include:

·        Provide support for all sales cycle related functions including proposal and presentation collateral

o   Manage a queue of requests to create program strategy, guarantees, and pricing

o   Inter-departmental interface to develop and release physician promotion configurations

·        Liaison between field force and all other Professional Network internal departments, e.g. inventory team, program delivery, business intelligence, etc.

·        Manage data entry and update communications for deals among the sales force and the global Marketing Solutions team

·        Assist in the development and coordination of internal sales training and sales communications, including new hire training

·        Update and educate sales force to reinforce value proposition and market positioning of professional MD/HCP products, marketing data and new marketing initiatives

·        Manage and update Marketing Solutions special projects

Qualifications

·        Bachelor's degree or equivalent years of experience in a similar function

·        Minimum 1 year in similar online marketing, and/or business development experience, expertise in pharmaceutical marketing role a differentiator

·        Demonstrated exposure to global environments

·        Advertising Agency experience, in healthcare market preferred

·        Online media knowledge and background a plus

·        Exceptional communication skills, presentation skills, and analytics

·        Strong organizational and relationship building skills

·        Strong ability to multitask, reprioritize, and work in a fast-paced environment

·        Keen ability to learn and adapt to rapidly evolving business needs

·        Proficient in Microsoft Office products

·        Knowledge of Salesforce a plus

·        Knowledge of the global healthcare marketing a plus