Sr. Product Manager, Medscape Audience

US-NY-New York
3 weeks ago(1/4/2018 2:07 PM)
Job ID
Product Management


WebMD (NASDAQ: WBMD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.


All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status


Medscape from WebMD is seeking an experienced and accomplished Senior Product Manager to join our team leading audience development & engagement initiatives focused around:

  • Growing our membership-base and reducing barriers to entry/registration with a focus on recognizing and authenticating potentially known users that are accessing content anonymously
  • Working with editorial and marketing teams on initiatives to grow active monthly users and session frequency
  • Fortifying the member profile to provide the best membership experience, as well as best meet marketing goals
  • Validating global healthcare providers (predominantly physicians) as prescribers in their country of practice / residence.


The Sr. Product Manager is expected to perform all product management duties including competitive analysis, statistical analysis, test preparation & coordination, user experience/wireframing, roadmap management, ideation with stakeholders, requirements gathering, documentation, participate in prototyping, agile product ownership, and post-launch product evaluation and maintenance.  Stakeholders and support teams include Sales, Product Marketing, Member Marketing, Editorial, and Business Intelligence.  Frequent collaborators include Engineering, QA, Design, and other Product Managers.


The successful candidate must understand and be experienced in membership- and/or subscription-based websites, online promotion, and other audience development and recruitment tactics. They must also have the experience, vision, creativity, and drive to get up to speed quickly to perform this leadership role effectively and independently. Understanding KPIs and data, and using data to influence decision making, and swaying others to support data-driven decisions is a must. A balance of business understanding and technical acumen is required to translate the business needs into a web platform and mobile app capability strategy that serves the present and anticipates the future to the greatest degree possible.



  • Have a robust understanding of key audience/membership KPIs and trends
  • Lead strategy on Medscape membership as a product
  • Work iteratively with business stakeholders to develop a product vision and develop related documentation and prototypes, including wireframes
  • Coordinate the planning of an audience development portfolio roadmap
  • Collaborate with technology teams to execute on the portfolio roadmap
  • Provide consultative services to business stakeholders needing capability advisement
  • Convey requirements to implementation teams and ensure products meet business specifications
  • Participate as a Product Owner in all agile development phases
  • Set clear expectations with stakeholders and regularly communicate project status and timelines
  • Be the expert on technical and industry trends and contribute forward-thinking solutions to meet business and operational objectives
  • Provide support to Marketing and Sales teams for client-driven custom requirements


  • Bachelors degree or equivalent years of relevent experience.
  • 5+ years of work experience in a Product Management function
  • 2+ years of work experience at a membership- and/or subscription-based website and/or app,
  • 2+ years of which should be in a product management or marketing role that worked very directly with development teams on defining scope & requirements
  • 1+ year as an agile scrum Product Owner.
  • Demonstrated success in online and/or mobile app software product management and development focused on audience development
  • Experience in gathering and documenting product requirements for development teams including business rationale, user needs and functional specifications
  • Foundation of data-driven decision making and competitive research to make sure plans have solid foundations which are highly defensible
  • Ability to visualize user experience and wireframe user interfaces for review with business owners
  • Ability to ideate quick and efficient solutions to novel, client-driven business objectives
  • A strong understanding of server-side and client-side web and mobile app technologies
  • Deep knowledge of web and mobile product best practices
  • Experience with ad-related products and/or commercial websites
  • Experience in modern software development methodologies (eg. Scrum/Agile, Lean, Kanban)
  • Ability to effectively communicate to all levels of business and technical stakeholders and partners
  • Proficiency in all Microsoft Office applications