SEO Specialist

Job Location US-NY-New York
Posted Date 4 weeks ago(1/31/2018 9:57 AM)
Job ID
2018-13357

Overview

WebMD (NASDAQ: WBMD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

Responsibilities

Medscape is seeking a full time SEO specialist with compelling search engine optimization and digital marketing experience to support traffic acquisition and retention strategies.  The candidate will actively participate in the optimization of new and existing content for optimal natural search engine index rankings and conversion for Medscape.com and other sites in the WebMD Health Network. 

 

Key Responsibilities

  • Execute on SEO tactics and manage SEO process for Medscape.com
  • Assess editorial optimization opportunities for new and existing content and create project plans for management approval
  • Perform keyword research and analyze data to help inform new content creation and suggest content enhancements for better targeting and work with editorial and medical teams to implement
  • Coordinate SEO strategic initiatives for Medscape.com
  • Coordinate communication about SEO traffic for Medscape.com
  • Work with other SEO team members to develop strategic tactics intended to increase search ranking across multiple pages of content including internal site architecture enhancements, external link-building campaigns, and indexation and crawling enhancements

Qualifications

  • A minimum of two + years of experience as SEO employee or two + years of in a digital marketing role or content role inclusive of SEO
  • Complete understanding of SEO editorial best practices, SEO strategies, search term research, keyword targeting, and technical obstacles that would hinder search engine bot crawling and indexing
  • Highly skilled in developing effective keyword targeting strategy, prioritizing SEO initiatives, and executing on planned SEO tactics: Candidate must be able to provide work samples or case studies of successful execution of SEO tactics and/or other digital marketing initiatives that have led to increases in website traffic
  • Have proven communication and writing excellence, an exceptional attention to detail, the ability to manage multiple assignments and priorities in our dynamic high growth and deadline-driven environment
  • Experience with Omniture/Site Catalyst (Adobe Analytics) web metrics preferred.
  • Be able to work independently as well as collaborate as a cross-functional team member.
  • Excellent knowledge of optimizing web sites for major search engines; including how HTML, JavaScript and site architecture impact search rankings
  • Proficient in Microsoft Office and advanced in Microsoft Word, and Microsoft Excel
  • Familiarity with Google webmaster tools and other such tools
  • Experience with SEO for a professional audience preferred
  • Experience optimizing large web sites with content management publishing systems preferred
  • Experience with third-party enterprise SEO tools preferred
  • B.A. in related fields including Marketing, Communications, Computer Science, etc. preferred