• Digital Email Producer

    Job Location US-NY-New York
    Posted Date 3 months ago(3/5/2018 10:04 AM)
    Job ID
    2018-13500
    Category
    Digital Production
  • Overview

    Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.  

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

    Responsibilities

    Medscape, a division of WebMD, is currently seeking a Digital Email Producer, Audience Engagement, for our New York Education business unit. Medscape develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, as well as earn continuing medical education credits and communicate with peers.

     

    The Digital Email Producer, Audience Engagement position reports to the Senior Email Producer, Audience Engagement for Medscape Education and will be responsible for the successful production, management, and deployment of outbound supported (client-based) Education email campaigns. Ideal candidate will have strong knowledge and experience using third party email applications systems - such as ExactTarget, time/project management, communication, customer service, and problem solving skills. He/she must have a proven ability to meet deadlines, while being proactive and detail-oriented.

     

    ·     Deploy, track and report on all Medscape Education supported email campaigns and related follow up campaigns

    ·     Hand code HTML from PSD’s into emails, create templates, and create dynamic campaigns

    ·     Manage list segmentation, list QA, and list cleansing

    ·     Analyze campaigns and recommend best practices toward efficiencies and producing better CTRs

    ·     Conduct A/B testing and evaluate new email trends to help drive the business forward

    ·     Manage the end-to-end email QA process

    ·     Traffic email campaign requests and campaign assets to meet deadlines and notify appropriate parties as necessary

    ·     Monitor and maintain health of Medscape Education’s emails

    ·     Work closely with internal departments and external vendors as necessary in the creation and implementation of email campaigns

    Qualifications

    ·     BS Degree or relevant equivalent years of email experience

    ·     2+ years’ professional HTML email coding experience converting a variety of formats to emails  

    ·     2+ years experience with email platform tools; Salesforce ExactTarget preferred

    ·     Strong experience with Responsive Mobile Email Design

    ·     Extensive understanding of email best practices, CAN-SPAM laws

    ·     Experience with A/B testing, multivariate testing, analysis, and reporting

    ·     Experience with dynamically scripted emails, ExactTarget a differentiator

    ·     Knowledge of aspects of email marketing including delivery, analysis, legislation, authentication/reputation systems, and general industry trends and metrics

    ·     Strong Microsoft Excel experience

    ·     Must be detail-oriented, proactive, responsible, accountable, and results-driven

    ·     Demonstrated ability to multi-task in a fast-paced environment

    ·     Strong organizational, operational, analytical, and project management skills

    ·     Proven success in working both independently as well as with cross-functional teams

    ·     Strong copyediting skills

    ·     Ability to quickly identify and address operational and process issues

     

    Preferred

    ·     SQL knowledge a plus

    ·     JavaScript knowledge a plus

    ·     AtTask Workfront knowledge a plus