• Sr Manager, Media Data Architecture

    Job Location US-NY-New York
    Posted Date 3 months ago(4/4/2018 1:16 PM)
    Job ID
    2018-13551
    Category
    Digital Production
  • Overview

    WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

    Responsibilities

    WebMD is seeking a Senior Manager, Media Data Architecture to join the team and drive forward our integrations and analysis of multiple 1st and 3rd party Media Systems. These systems play an integral role in revenue optimization and expansion. The ideal candidate will have experience with technologies in forecasting, Programmatic, Media Quality, DMPs, and Ad serving. They will also have a passion for Digital Media and keeping up to date on industry trends.

     

    Some of the day today responsibilities are:

    • Management of internal reporting dashboards and Analytics
    • Standardizing data centric business definitions and guidelines that can be used across the company
    • Support the Media Quality team with Page and Creative level analysis
    • Data integration and creating data pipelines between different Media systems
    • Assist with DMP management of audience data and utilization
    • Stay ahead of industry guidelines and trends. Communicate back to business the impact of new regulations and topics across digital media
    • Help create Programmatic DSP/Buy-side to SSP/Sell-Side integrations of data flow in an efficient way
    • Implement and create tracking and measuring capabilities for content marketing teams
    • Work closely with product team to appropriately package data products

    Qualifications

    REQUIRED:

    • A. /B.S. preferably in Business, Computer Science, Advertising or equivalent work experience
    • 5-7 years of relevant experience in analytics, measurements, data integration, digital Up to date on industry trends and Topics and how they pertain to digital publishers
    • Advanced work in Digital Media industry with a focus on data integration with third party programmatic and reporting vendors 
    • Experience working with health or Wellness/lifestyle brands and/or consumer facing publisher sites
    • Strong communication skills and working with multiple departments such as Finance, BI, Sales, Marketing, Operations and Forecasting
    • Ability to manipulate and analyze large data sets and formulate actionable strategies based on results 

    PREFERRED:

    • Basic SQL
    • Experience with systems that may include any of the following: Tableau, DFP, SSP/DSPs, DMPs, Yieldex