• Market Research Analyst

    Job Location US-NY-New York
    Posted Date 1 week ago(7/12/2018 9:07 AM)
    Job ID
    2018-13589
    Category
    Market Research & Analytics
  • Overview

    Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.  

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

    Responsibilities

    The Market Research Analyst will provide research and analytics for decision-support to our internal and external clients. Using survey based research along with developing technologies as a tool to collect, analyze, develop, and deliver information, the Analyst helps clients define survey objectives, design the study and synthesize data for easy consumption.

     

    The Analyst will maintain data integrity, use a variety of analytic techniques to understand data and relay the survey results to the project team. This position is responsible for ensuring that project deliverables address client objectives and accurately present findings in a clear, concise, and compelling manner. The ideal candidate will turn complex data into actionable insights for the editorial, marketing, and corporate teams.

    The Research Analyst will be responsible for overseeing the research process and will:

    • Participate in study design with project team and/or clients
    • Project manage of both internal and third-party studies (e.g. measurement feasibility, questionnaire design, asset tagging, recruitment management/troubleshooting, and delivery of results)
    • Demonstrate understanding of survey sampling methods, their impact, and use
    • Write and format questionnaires using preferred questionnaire writing processes
    • Monitor the quality of the data and discard non-qualified respondents (set and apply criteria)
    • Perform phases of the data analysis plan using necessary tools with guidance from experienced team members
    • Analyze research results, create visual charts, and write meaningful narratives that effectively convey the implications of the data

    Accountabilities:

    • Simultaneously manage multiple research programs
    • Monitor field progress, liaise with digital production coordinator to troubleshoot
    • Deliver insightful and meaningful analytics to internal and external clients

    Ensure sound and rigorous survey measurement in accordance with market research standards

    Qualifications

    • Bachelor's Degree in Marketing or equivalent, Masters/MBA+ or equivalent experience
    • Minimum 1+ years (including total paid/unpaid internship and/or co-op experience) in digital and/or traditional market research
    • CPG/Pharma and/or consultant, research supplier, agency experience preferred
    • Experience with a broad range of research methodologies, preferably including some exposure to qualitative

    Skills:

    • Strategic thinker who is also willing to roll up sleeves and understand the details
    • Strong organizational skills and attention to detail
    • Planning, prioritization, and time management excellence
    • Proactive, especially in pushing for new opportunities, approaches, and ideas
    • Keenly focused on action and solutions; thriving with deep critical thinking and analysis
    • Resourceful, flexible, and adaptable, strong ability to pivot when the need arises

    Tools: Microsoft office, SPSS, Survey Programming Tools