• Marketing Manager

    Job Location London
    Posted Date 2 weeks ago(5/9/2018 2:13 PM)
    Job ID
    2018-13617
    Category
    Marketing
  • Overview

    WebMD (NASDAQ: WBMD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

     

    Responsibilities

    Medscape is looking for an experienced Marketing Manager who will be responsible for supporting a team of sales professionals focused on growing our Medical Education business.  To be successful in this role, you will need to build and establish effective relationships with our sales team to understand their clients educational, research goals and objectives as well as different ways to bring value to our internal sales members but also external clients.  

     

    ·         Create and execute on marketing plans to expand global audience reach and engagement in key target markets

    ·       Write persuasive marketing copy and positioning statements for a variety of solution formats (print, web, social media, video)

    ·       Research and understand key markets and needs to generate sales leads

    ·       Work proactively to support in-house sales team requests, include acute understanding of sales process to help with pitch support

    ·       Lead creative brainstorming sessions with cross-functional colleagues to generate ideas for new product ideas and marketing campaigns

    ·       Create highly effective communications for internal sales team to rollout strategic initiatives

    ·       Create competitive materials to respond to industry changes (SWOT analysis, competitive positioning)

    ·       Support sales training efforts

    ·       Assist in management of internally-hosted marketing events

    ·       Prepare regular reports and evaluation of marketing efforts

     

    Skills and capabilities:

    ·       Proactive, with a strong sense of self-direction

    ·       Strong interpersonal skills

    ·       Ability to engage key internal stakeholders to achieve objectives

    ·       Excellent communicator – both written and verbal

    ·       Detail-oriented and deadline-focused

    ·       Resourceful with ability to quickly take projects from idea to execution

    ·       Strategic and creative thinker, inquisitive and willing to evaluate/change current processes if identified

    ·       Comfortable with presenting to internal and external stakeholders

    Qualifications

    ·       Marketing degree, Diploma in Marketing or equivalent B2B experience

    ·       5+ years of relevant Marketing experience, preferably in a healthcare B2B environment

    ·       Event management experience preferred

    ·       Demonstrated ability to support sales teams

    ·       Proficiency in Excel, Word and PowerPoint

    ·       Proficiency in Adobe Create Suite

    ·       Experience managing design vendors a plus

    ·       Social Media exposure a plus