• Program Marketing Manager

    Job Location US
    Posted Date 2 months ago(5/11/2018 6:41 PM)
    Job ID
  • Overview

    WebMD (NASDAQ: WBMD) is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.


    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status


    WebMD is looking for a talented Program Marketing Manager to help create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional pharmaceutical online programs and review and execute all marketing tactics


    Additional responsibilities include:

    • Innovate new approaches to test
    • Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables.
    • Analyze traffic of all programs and provide strategic analysis of campaigns/creative units
    • Optimize list targeting and segmentation to improve response rates and overall yield
    • Interface directly with sales and internal teams on specific program performance
    • Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaign


    • BS/BA or equivalent experience
    • 4+ years  combined experience in any of the following: digital industries - Agency, publishing, marketing (pharmaceutical related field, i.e. Pharma agency, Pharma organization, Pharma Analytics a plus)
    • Familiarity with email, media, and contextual linking
    • Strong understanding of analytics tools such as SiteCatalyst, Google analytics, omniture, DoubleClick, etc.
    • Experience working directly with a sales team, i.e., sales deployment, sales analytics, sales
    • Advanced MS Excel and Access skills
    • Excellent communication and writing skills
    • Demonstrated ability to work in a fast-paced environment
    • Responsible, accountable and result-driven
    • Knowledge of HTML a plus
    • Knowledge of databases/database marketing a plus
    • Consumer Healthcare experience a plus