• Advertising Inventory Analyst

    Job Location US-NY-New York
    Posted Date 1 month ago(7/17/2018 3:42 PM)
    Job ID
    2018-13708
  • Overview

    WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

    Responsibilities

     

    • Plan, execute, manage, analyze and optimize PAID campaigns on Facebook and other social platforms from launch to completion
    • Maintain and organize all campaign materials including landing pages, copy, images and tracking codes
    • Oversee QA process to ensure accurate campaign implementation, pacing and performance
    • Troubleshoot issues on all pre-production and live campaigns
    • Be up-to-date on social media ad formats

    Qualifications

    • Minimum 1 year of digital media analytics or social campaign marketing experience. 2 plus years preferred
    • Bachelor's degree or equivalent exprience required
    • Strong analytical thinker with the ability to differentiate campaign structure based on individual client KPIs
    • Excellent grammar, communication and writing skills
    • Strong project management skills
    • Desired (not required) Skills:
    • Experience with Adobe SiteCatalyst, Taboola, Outbrain and other content distribution networks is a plus
    • Experience in the consumer health industry is also a plus