• Marketing Specialist

    Job Location US-NY-New York
    Posted Date 2 weeks ago(8/1/2018 8:27 AM)
    Job ID
    2018-13767
    Category
    Marketing
  • Overview

    Medscape, a division of WebMD, develops and hosts physician portals and related mobile applications that make it easier for physicians and healthcare professionals to access clinical reference sources, stay abreast of the latest clinical information, learn about new treatment options, earn continuing medical education credits and communicate with peers.  

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

    Responsibilities

    The marketing specialist is an integral member of the Medscape program marketing team. This position shall create and manage the direct marketing plans to achieve contractual traffic goals for direct-to-consumer/patient promotional programs, such as funded microsites/destinations. The role encompasses the tracking, analysis, reporting and optimization of complex marketing campaigns. For the successful candidate, this position offers great opportunity and exposure to marketing analysis and related communications while working in an exciting and highly motivated environment.

    • Create, execute, and optimize direct-to-consumer marketing plans to ensure traffic goals are met for promotional online programs 

    • Manage program reports for a large group of Marketing Managers including the management of the monthly process across multiple teams, submitting ad-hoc requests, QA of data and posting for Sales
      • Manage daily promotional emails for the Marketing team including coordination of the schedule, QA of lists and creative, and troubleshooting issues
      • Review and approve all marketing materials in development, including copy, creative, and layout 
      • Ensure best practices are followed
      • Closely track performance of tactics and progress of programs on a daily basis, adjusting marketing tactics as necessary to meet client objectives and contracted deliverables. 
      • Analyze traffic of all programs and provide strategic analysis of campaigns/creative units
      • Optimize list targeting and segmentation to improve response rates and overall yield
      • Interface directly with sales and internal teams on specific program performance
      • Cross-functionally manage all internal teams, including business intelligence, project management, and production teams, around tracking and reporting of marketing tactics and overall campaign
    • Create insightful monthly program performance decks for Sales and our clients 
      • Support timely delivery of internal and client-facing reporting for a portfolio of assigned programs as needed.
      • Confirm metric issues within the reporting system and Omniture. Work with reporting system technology and Business Intelligence teams to identify and resolve data issues.
      • QA of daily promo emails and large data sets such as user engagement data 
      • Support a team of Marketing Managers with daily requests such as reporting creation, ad-hoc analysis, data QA, discrepancy troubleshooting and other asks.
      • Analyze behavioral and content consumption trends in promo programs via multiple technologies and variables such as geo-location, day part, explicit consumer preferences and behavior-based audience segments.
      • Resource Management – assigning daily tasks to the team of Marketing Managers
      • Communicate with client service and other internal stakeholders regarding program performance, capturing requests and preferences, and managing expectations. Mitigate risks and escalate issues as needed.

    Qualifications

    • BS/BA required or equivalent work experience
    • 1-3 years combined experience in any of the following: sales operations, digital marketing related field, i.e. Digital agency, digital analytics.
    • Experience in digital marketing, including email, media, and contextual linking 
    • Advanced MS Excel and Access skills
    • Experience working directly with a sales team, i.e., sales deployment, sales analytics, sales
    • Excellent communication and writing skills
    • Excellent analytical skills 
    • Demonstrated ability to work in a fast-paced environment 
    • Responsible, accountable and result-driven

     

    Preferred

    • Knowledge of databases/database marketing a plus
    • Pharmaceutical marketing experience a plus