• Programmatic Media Buyer

    Job Location US-NY-New York
    Posted Date 1 month ago(9/18/2018 11:03 AM)
    Job ID
    2018-13869
    Category
    Digital Production
  • Overview

    WebMD is the most recognized and trusted brand of health information and the leading provider of health information services, serving consumers, physicians, healthcare professionals, employers and health plans through our public and private online portals and WebMD the Magazine. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education.  Our consumer portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status

    Responsibilities

    WebMD is seeking an Assistant Programmatic Media Buyer to join our Programmatic and Data Solutions team. The position will be responsible for executing on programmatic media campaigns within demand side platforms and in doing so, meeting client performance goals and objectives.  In addition to having programmatic media buying experience, the ideal candidate will bring effective communication and problem solving skills, proven ability to meet deadlines, and a strong attention to detail. The position involves sales support, cross-team communications, project execution, and tracking program deliverables.

     

    Responsibilities include: 

    • Understanding how to translate media objectives and strategies into programmatic campaign recommendations and strategies across multiple platforms
    • Campaign launches and executions within Demand Side Platforms (DSPs)
    • Providing ongoing, timely internal updates regarding client campaigns
    • Managing time effectively to meet client expectations
    • Troubleshooting technical and performance issues
    • Producing post campaign analysis that analyzes campaign effectiveness
    • Leveraging data and insights from multiple platforms and planning/forecasting tools within DSPs to inform campaign recommendations, budgets, bid strategies, and performance waterfalls
    • Also responsible for other duties as assigned, such as pulling ad hoc reports or supporting on special projects

    Qualifications

    • Bachelor’s degree in Advertising, Marketing, Business, Statistics, Finance, or Economics preferred
    • Excellent analytical and quantitative skills with the ability to understand complex systems and processes
    • At least 1-year experience in the digital media industry
    • Experience working within a DSP
    • Firsthand experience using ad servers, Data Management Platforms (DMPs), 3rd party verification services is preferred
    • Must be proficient/intermediate level with Excel, PowerPoint, Word
    • Self-motivated with the ability to work in both a team environment and independently
    • Above average problem-solving skills and troubleshooting
    • Excellent interpersonal and communication skills
    • Ability to multitask and remain detail-oriented in a fast-paced, dynamic environment
    • Basic understanding of the overall digital media ecosystem